Corporate interior design helps to reflect the brand identity and corporate values in the physical spaces. A well-designed workplace reinforces the brand image and creates an environment that motivates employees and impresses customers. It also helps to foster a sense of cohesion and culture within the company.

The question of whether establishment or identity comes first is complex, but crucial to a company's design process. The answer often depends on how established your company is. For long-established companies, the established brand identity often has a stronger influence on the interior design. For start-ups, on the other hand, the design may be based more on the expectations of the industry and potential customers. The key question that needs to be clarified at the outset is: what values and messages should the interior design convey?

Start-ups and established companies that want to redesign their brand identity often tend to follow current trends. This can be advantageous in the short term, but can cause major challenges in the long term. The choice of color in particular plays a decisive role here. One example is Apple, which in the colorful 1980s chose an eye-catching rainbow logo that perfectly matched the zeitgeist. After the brand initially lost importance and then successfully re-established itself, a simpler, timeless design was needed to emphasize its status as a leading tech company worldwide.

There are two main approaches to interior design: the first pursues a timeless concept that creates spaces that will still look modern decades from now. This offers security and consistency. The second approach tries to stay one step ahead by analyzing future color and furnishing trends and selecting those that will remain relevant in the long term. By combining this with the corporate identity, a design is created that is both timeless and trend-conscious. Although this approach involves more risk, it can provide an important competitive advantage in today's world.